Role of mobile app development in E-commerce industry

Now-a-days, e-commerce is one of the most trending industries in the market sector. Also, as per 2016 statistics, mobile marketing has overtaken desktop marketing by a clear margin. With mobile apps, industry has got an entirely new way to market products i.e use of digital technology in e-commerce. As a matter of fact, mobile apps contribute almost by 60% to web traffic, and by the end of year 2017, around $200 Billion will be the volume of B2C e-commerce business.

Business owners shall be aware of the ongoing and trending technological changes in the market. The best mobile app development companies always dig for more and more information to update their inventory of tools to deliver the best app solution. However, only the best tools can’t guarantee success and the developers must also have a basic understanding of the marketing aspects of e-commerce. Also, if you are the one who needs an app; before asking a developer to just go for it, you must go through these points to understand what your mobile app needs to deliver to the users:

Provide Relevant Information for your Users:

Customers don’t get to see you product directly. So it is a must that you provide a clear picture of the product to the user. Product Description should be the top priority, which shall include every information about the product, including the price. Also, don’t put misleading price information. Always clearly mention the final price and discount breakup, and how much your customers have saved by purchasing this product. You can also help your customers buy products by suggesting relevant options they can go for. With an appropriate app that guides customers through, one can get significantly more traffic compared to retail.

Give Discounts and Offers:

Providing discounts can easily attract customers, without you having to spend a lot on initial investment like that in retail industry. By far, the easiest way of reeling in customers is through cashback and flat discounts on mobile apps. Coupons can also be distributed among users and loyal customers to retain their interest in your brand. For example - special coupons for mothers on mother’s day or special discounts on food items for the weekends.

Use your Mobile app as Marketing Channel:

Always cover the popular marketing channel for your business. If you need to increase your user sign-up ratio, you have to have a subscriber list that you can use for your marketing. Social Media integration could also be useful in building leads as you can put featured links on Facebook app or website that will redirect a user to your app. Another effective way to send out the message that you are there is Push notifications that have a 97% read rate and 90% of them are read within three minutes of receipt.

Mobile wallet usage:

Mobile wallet usage tactics are the best way to attract your users. In India, popular wallets like PhonePe by Yes Bank and Paytm app by One97 Communications are trending with help of mobile wallet balance usage. Especially youngsters are more attracted for these channels as they get exclusive deals, cashbacks and discounts on their favourite items.

Conclusion:

E-commerce is the best platform to market your products online. In coming days, app development companies are going to get very busy as small to big e-commerce chains have realized the importance of mobile apps. In order to keep up with the changing market trends, e-commerce apps are going to become an absolute vitality because of their ability to adapt through updates.

#technology #mobileappdevelopment